Corporate Funded Programmes

PPAF has decided to provide technical support and extend its services to the corporate sector, trusts and foundations. The purpose of corporate partnerships is to provide technical assistance while bringing onboard communities to identify, build, own and maintain, development interventions through their active participation in this process.

Resource Mobilisation and Corporate Partnerships brings the corporate sector into a shared vision of development and carries its activities along two dimensions: fundraising and resource mobilization along with project implementation and liaison.


Corporate Partner: Citi Foundation

Project Area: Killa Saifullah & Ziarat (Balochistan)

PPAF Implementing Partners: Balochistan Rural Support Programme (BRSP)

Duration: March 2019 to March 2020

Financial Outlay: PKR 30. 2 Million

Project Goal:
To enhance employability of youth in two of the most underdeveloped districts of Balochistan through entrepreneurial skills aiming to enhance youth financial empowerment

Project Objectives:
• To pilot Revitalizing Youth Enterprises (RYE), as an effective intervention to reduce unemployment amongst the youth, especially in the underdeveloped areas of Pakistan.
• To change socioeconomic environment of the target areas i.e. District Killa Saifullah and District Ziarat through youth financial empowerment

• Provision of entrepreneurial trainings to around 300 youth (150 boys/150 girls with age bracket 18-24) in different trades
• Target group identification through local communities of target areas to ensure transparency and effectiveness
• Specified trainings offered to boys and girls according to their choice and market demand. The girls opted for trainings as beautician, fashion designer and bedclothing designer, whereas boys preferred to learn mobile repairing, solar panel repairing, veterinary course, professional baking & cooking etc.
• Two months paid internship opportunity for the trainees
• Tool kits for trainees to provide them with an opportunity to engage in income generating activities individually or get placed in the relevant job market

Corporate Partner: Citi Foundation

Project Area: Killa Saifullah (Balochistan), Badin (Sindh), Rajanpur (Punjab)

PPAF Implementing Partners: BRSP, HANDS, AGAHE

Duration: May 2020 to October 2020

Financial Outlay: PKR 162.9 Million

Project Goal:
To provide Covid-19 Economic Revival Assistance to most vulnerable and affected rural poor households in selected districts of Balochistan, Sindh and Punjab.

Project Objectives:
• To ensure emergency food security and livelihood assistance to build self-sufficiency in maintaining food security amongst the identified households from Balochistan, Sindh and Punjab
• To enable the beneficiary households to revive their income generating activities with the help of assistance under the intervention

Economic Revival Assistance for 2,760 rural poor households impacted by COVID 19 including widow or female headed households, daily wagers, agri-workers and households with person with disability (PWD). The Economic Revival Assistance to beneficiaries included sewing machines, fodder for cattle, Agri-inputs, and small items for setting up small grocery, milk, and toy shops etc. The assistance has enabled the recipient households to resume income generating activities to regain their financial empowerment.

Corporate Partner: Citi Foundation

The Citi Micro entrepreneurship Awards (CMA) programme aims to raise awareness about the importance of micro entrepreneurship and microfinance in supporting the financial inclusion and economic empowerment of low-income individuals. Over the past ten years more than 400 rural entrepreneurs have been awarded for their business acumen for effectively utilizing microcredit to set rewarding enterprises.

The award ceremony is used as a platform to increase awareness by highlighting award winners, engaging powerful stakeholders and generating media coverage. .

An integral component of the CMA programme is “Business Edge Training”, which is used to develop and strengthen entrepreneurial skills through specific training. PPAF, in collaboration with IFC organises workshops every year, offering courses that suit the target audience. These workshops benefit the microentrepreneurs in several ways and ensure that the skills and training imparted on them caters to their long-term growth and stability.

Corporate Partner: Mari Petroleum Company Limited (MPCL)

The School Improvement Programme was launched in Quetta and Harnai districts of Balochistan. Through this agreement, an alliance was formed to work in the fields of education, infrastructure, renewable energy and social sector services as identified by local stakeholders.

Initially this pilot project included:

• Rehabilitation of two government schools.
• Equipped schools with a computer lab, sewing machines, microwave oven and a baking instructor.
• Construction of two additional rooms and three sanitation units, a water tank, septic tank, pavements in the school compound and the expansion of the school boundary wall.
• Tele-Taleem, an online interactive platform was also taken on-board to provide technology-based solutions for teachers and students alike.

Tele-Taleem Objective and Scope:
1. Setting up a teaching platform in two classrooms in the Government Girls High School Harnai, with satellite internet connectivity.
2. Direct online teaching support for science, mathematics, physics, chemistry, biology and English for Classes 9 and 10.
3. Capacity building of teaching staff on contents and teaching resources for the same subjects and classes.
4. From primary education to teachers’ training to vocational instruction, Tele-Taleem caters to a variety of segments.

Corporate Partner: Sona Welfare Foundation (SWF)

The capacity building programme focused on introducing the most ideal practices of the Agriculture Value Chain of 300 farmers from the Bahawalpur district in union councils Khuda Bukhsh Mehr and Mad Pir Wah of Tehsil Ahmad Pur East.

The company supports the largest farmer advisory programme in Pakistan, which has reached out to over 1.8 million local farmers since 1982, providing free micro-nutrition, water and soil tests along with advisory and capacity building services.

The microfinance loans, in collaboration with PPAF and NRSP Bank empowered cotton farmers to acquire the best quality of seeds, farming techniques and fertilizer for the ongoing season.

Provision of timely and productive loans to small farmers complemented by services from the FFC Agri Extension Services Department, were the key components of this project. It was implemented through NRSP Bank and other project activities included:

- soil testing
- laser land leveling
- on-spot training
- micro-loans - agriculture financial facilities helped farmers in bearing input costs
- SMS alerts - helped farmers grow their market links and networks
- Crop insurance policy

Corporate Partner: Shell-Pakistan

Karachi Metropolitan Corporation dumps 25% of the city’s waste in Goth Noor Muhammad a settlement 25 kilometers from Karachi, which lacked basic facilities such as running water, sanitation, schools and health care.

The residents of Goth Noor Mohammad earned primarily through selling scrap collected from the garbage dump, however, after the project took place, a lot of development took place within the area.

- 133 housing and 34 sanitation units created. A common kitchen, toilet and water storage tank for a cluster of 2-3 units established.
- A fully equipped primary school with furniture, books, and other learning tools serving more than 150 boys and girls.
- Sustainable livelihoods for more than 90 individuals through asset transfer.
- More than 350 residents trained for livelihood skills along with training in masonry and livestock farming.
- Solar lighting system established for continuous supply of electricity.
- A reverse osmosis plant set up for supply of clean drinking water.

Corporate Partner: Engro Foundation

Thousands of villagers in District Muzzafargarh were left homeless after the 2010 floods, which wiped out communities and left over 200 revenue villages desolate. PPAF’s efforts rehabilitation, recovery and restoration of livelihoods for the affected people evolved into a plan for the Ittehad Model Village Project, in collaboration with Engro Foundation. The transformation of Ehsanpur into the Ittehad Model Village resulted in numerous infrastructural improvements and capacity building interventions.

- 166 houses, each with two rooms, a veranda, washroom and a hand-pump were built, with the ownership rights of all houses vested in the names of the women of the households.
- Solar electricity introduced (3 solar panels, 100W each) in residential as well as common facilities.
- 6 parks and livestock sheds built, along with play-pumps that help for providing easy access to water.
- Underground sewerage system connected to a Grey-water Harvesting unit established for purification and reuse of water.
- Construction of a mosque, a community center and a Dairy Hub for milk collection.
- Skills training programmes in construction and welding as well as livelihood trainings in mat-making, honey-beekeeping and kitchen-gardening (women-centric activities in the area).
- Adult literacy, non-formal education and play group options established to ensure 100% enrolment of the village residents in literacy programmes.

Corporate Partners: IFAD, KfW & CECP

Soon after the October 8, 2005 earthquake, PPAF undertook the colossal task of relief, reconstruction and rehabilitation work in the affected areas of Khyber Pukhtunkhwa and Azad Jammu & Kashmir. The World Bank, International Fund for Agricultural Development (IFAD), KfW (Development Bank of Germany) and the US Committee Encouraging Corporate Philanthropy (CECP) supported it in its efforts.

- Reconstructed 122,000 seismically safe housing units.
- Rehabilitated over 660 water supply and infrastructure schemes.
- Reconstructed 19 state-of-the-art health and educational facilities.
- Provided livestock assets to 4,000 poor households in 100 villages.
- Provided orientation and skill trainings to 108,000 house owners and individuals in carpentry, masonry, steel fixing and block making.
- Supported the formation of 5,103 community organisations having 131,475 members in the earthquake-affected district of KP and AJK.

PPAF’s work in earthquake affected areas won international recognition from the following institutions:
i. Kyoto University, Japan who requested PPAF’s services for the preparation of a manual for the World Bank’s disaster management task teams
ii. Government of Peoples Republic of China who sought PPAF’s assistance for carrying out relief work after the 2008 earthquake
iii. Malawi Social Action Fund to whom PPAF provided technical and evaluation assistance